Free influencer authenticity checker

Is that influencer's engagement actually real?

Run a free Instagram influencer audit in about a minute. We check like spikes, comment quality and engagement consistency, then hand you a clear trust score before you spend a rupee or a dollar on a sponsorship.

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Public accounts only · No login needed · Nothing is posted to the account

  • 100% free
  • ~60 second reports
  • No Instagram login
  • Statistics, not guesswork

How it works

An influencer audit in four steps

You type a username. We do the heavy lifting and show you every step while it happens, so you always know what's going on.

  1. 1

    Fetch the public profile

    We look up the account's follower count, following, total posts and bio to understand the creator's size and niche.

  2. 2

    Collect recent engagement

    We gather the latest posts with their likes and comments, and sample the people engaging, so the audit reflects how the account performs today.

  3. 3

    Analyze with robust statistics

    Every post is compared with the account's own baseline using the median and median absolute deviation, which a few viral posts can't distort.

  4. 4

    Get a clear report

    You receive a 0–100 trust score, a letter grade, red flags, strengths and a per-post chart you can download as a PDF or share with your team.

What we check

Signals that separate real reach from fake engagement

Engagement rate

Average likes and comments per post as a share of followers, compared with a typical range for accounts of the same size. Very low rates can mean inactive or purchased followers.

Like-spike detection

Bought likes often arrive in bursts. We flag posts whose likes sit far outside the account's normal range, measured with robust z-scores rather than simple averages.

Comment quality

We separate meaningful conversation from generic praise, emoji-only replies and spam. Real audiences ask questions and react to the content; engagement pods and bots rarely do.

Comment-to-like ratio

Thousands of likes with almost no comments is a classic warning sign. We check whether the balance between likes and comments looks natural for the account's size.

Posting consistency

How often the creator posts and how steady their engagement is from post to post. Consistent creators are easier to plan campaigns with.

Overall trust score

All signals roll up into a single 0–100 score with a letter grade and a plain-English verdict, so anyone on your team can understand the result at a glance.

Why audit influencers?

Follower count is not the same as influence

Followers, likes and comments can all be bought cheaply, and engagement pods can make an ordinary account look popular. When a brand pays for a sponsored post, it is paying for real people seeing and trusting that post.

A quick audit before you sign a deal helps you avoid wasted budget, choose creators whose audience genuinely listens, and negotiate rates based on real engagement instead of vanity numbers. Agencies use audits to shortlist creators faster; creators use them to prove their audience is genuine.

Audit an influencer now

Common signs of fake engagement

  • Sudden like spikes on a few posts while the rest stay flat
  • Lots of likes but very few comments
  • Comments that are only emojis or generic ("Nice pic!", "🔥🔥")
  • The same small group of accounts commenting on every post
  • An engagement rate far below, or suspiciously far above, accounts of similar size
  • Large jumps in followers with no viral post to explain them

FAQ

Frequently asked questions

What is an Instagram influencer audit?

An influencer audit reviews a public Instagram account's engagement to judge whether its likes and comments look genuine. It helps brands decide whether an influencer's reach is real before paying for a sponsored post.

Is Oodits free?

Yes. The standard audit is free and does not require you to log in or connect an Instagram account.

How is the authenticity score calculated?

We compare each recent post against the account's own typical engagement using robust statistics (the median and the median absolute deviation). Unusual like spikes, weak comment-to-like ratios and low-quality comments lower the score, while consistent, conversational engagement raises it.

Can you audit private accounts?

No. Only public accounts can be audited, because the audit relies on publicly visible posts and engagement.

How long does an audit take?

Most audits finish in about a minute. Large accounts or busy periods can take a little longer, and you can watch each step live while it runs.

Does a low score mean the influencer bought followers?

Not necessarily. A low score means the engagement shows patterns often linked to inauthentic activity. Treat it as a reason to look closer and ask the creator for their native analytics, not as proof.

Are my searches saved?

The Recent audits list on this page is stored only in your own browser so you can reopen reports quickly. You can clear it at any time.

Is Oodits affiliated with Instagram?

No. Oodits is an independent tool and is not affiliated with, endorsed by, or sponsored by Instagram or Meta.

Check before you pay for a sponsorship

It takes about a minute and costs nothing.

Run a free audit